Optimising Images for SEO
Learn how to make your application more SEO friendly
Last updated
Learn how to make your application more SEO friendly
Last updated
Image optimisation is the process of reducing the file size of images without compromising their quality to ensure faster loading times and improved performance on websites. This involves techniques such as resizing, compressing, and converting images to more efficient formats, which can significantly enhance user experience and contribute to better search engine rankings by improving site speed.
SEO, or Search Engine Optimization, is the practice of enhancing a website's visibility and ranking on search engine results pages (SERPs). By optimizing various elements like content, keywords, metadata, and backlinks, SEO aims to attract more organic traffic from search engines like Google. Effective SEO strategies involve both on-page and off-page techniques, focusing on improving website relevance and authority to achieve higher search rankings and better user engagement.
Reducing image size is crucial for SEO because it can significantly decrease page load times. Faster loading speeds improve user experience, which is a factor in search engine ranking algorithms. Optimized images contribute to enhanced site performance and can help achieve better positioning in search results by ensuring that web pages load efficiently across all devices.
The beauty of Uploadcare is you don't need to even download and install Ultimate Uploadcare - File Uploader to take advantage of their image optimisation tools (although I of course recommend it )!
The vast majority of your image optimisation needs can be achieved by adding -/preview/ to the image URL.
Preview downscales an image proportionally to fit the given width and height in pixels. Use it as a default resizing method when you need to save image proportions without calculating precise width or height.
You can specify a width and height explicitly but this is often not necessary, with Uploadcare taking the width and height at the time of page load to return the appropriate image size.
